Know your farmer. Feed your family. Build your community.

4 supermarket chains control 97% of what South Africans eat.

Shoprite, Pick n Pay, Spar and Woolworths dominate our food system — squeezing farmers, driving down quality, and extracting value at every step.

In some cases farmers receive as little as 6% of the end price.

Prices received by farmers have declined in real terms since the 1990s. The system isn't broken by accident — it's designed this way.

Together our Members buy R2.5M a month away from big ag.

Every Food Club order goes directly to a farmer who sets their own price, gets paid within 7 days, and sees their exact percentage displayed on every invoice.

South Africa is losing its topsoil.

Industrial farming strips nutrients, kills microbial life and leaves land dependent on chemical inputs just to produce the next crop. We are farming our soil to death.

Over 60% of South African deaths are from non-communicable diseases.

Many preventable through better eating. We've moved from growing diverse crops to producing the majority of our calories from a handful of starches.

Regenerative farming can reverse this — and it's happening here.

New data from our sister organisation Regen Ag SA (opens in a new tab) shows double the rainfall captured, triple the cattle, and 60% higher biodiversity — in just 5 years.